SAZO

Branding & Identity Design for SAZO.

A brand born from all that the human eye can witness — an outcome of instinct, curiosity, and a constant urge to create. SAZO began as an experiment in turning everyday moments into art.

Here, there are no rules, only exploration and a lot of play. Each piece tells a story of its own, shaped by emotion, play, and a hint of curious wonder. The brand is bold, yet fun, and evokes a feeling similar to tilting your head — that moment of seeing something ordinary a little differently.

With every product representing a unique story, it urges people to explore more, feel more, and step outside their comfort zones — to see the world through SAZO’s lens.