Master’s Thesis, Berlin (Beyond Obsolescence: Exploring How Growing Design Can Transform Digital Media Waste into Sustainable Ecosystems)
Berlin, Germany

// Jan - Sept 2025 //

• Investigated the entanglements between digital media waste, designed obsolescence, and biological ecosystems through design-led research methodologies.

• Utilised an interdisciplinary approach drawing on media theory, ecological design, material research, and case studies to explore symbiosis, sustainability, and regenerative approaches to media obsolescence.

Designed a speculative project that features hybrid bio-digital material futures through sculptures made of mycelium and discarded e-waste, envisioned in a future ‘museum of obsolesence’. The project Entangled Systems was exhibited at Berlin New Media Week and Berlin Art Week. Part of the curated exhibition ‘Intelligent Kin’ at MaHalla Berlin (Sept 2025).

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ECHO Academy, Berlin, Germany

// April - June 2025 //

• Selected for ECHO Academy, funded by EU’s CERV Program and facilitated by DE/MO (Amsterdam), Public Art Lab (Berlin) & University of Europe for Applied Sciences (Berlin).

• Collaborated on a multimedia campaign Re:Moss on ecology and biodiversity through an interactive installation, workshops, print media, and GIY (Grow-It-Yourself) kits. Presented at TINCON, re:publica 2025.

• Gained experience in interdisciplinary research, public campaign design, material experimentation, and translating ecological discourse into interactive new media and regenerative communication design formats.

MANIFEST:IO
Berlin, Germany

//Feb 2024 - Present //

• Led creative direction and logo design for the 2024 edition as Graphic Design Lead, shaping the visual identity across print, digital, spatial, and exhibition formats.

• Directed social media and event graphics, wayfinding and brand collateral while supporting on-site operations and community engagement.

• Strengthened skills in visual storytelling, spatial graphics, and large-scale event identity systems.

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TimeLab
Berlin, Germany

//Oct 2024 - Feb 2025 //

Designed a new logo and revamped the visual system for the studio website.

• Developed visual narratives and event-driven design as part of the core design team for the annual New Media Art Symposium, MANIFEST:IO.

• Gained hands-on experience in spatial scenography for events, new media arts, community building, and the facilitation of creative workshops.

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Superkicks
Mumbai, India

//Feb 2021 - Feb 2022 //

• Designed social media marketing assets, enhancing brand identity and user engagement by collaborating with the marketing and strategy team.

  • Executed and conceptualised creative design, image retouching, and visual merchandising for products from partner brands, including Nike, Adidas, Reebok, Converse, and Fila, ensuring visual consistency across platforms.

  • Led design for product campaigns, increasing brand visibility and customer engagement by developing unique visual strategies and digital marketing design collaterals.

Deluxe Thali: An art+design forward homegrown marketplace
Pan-India

// 2021 - Present //

• Coordinate and manage public relations, art direction, scenography, digital marketing, communication, and logistics for an art- and design-forward independent marketplace, enhancing overall brand cohesion and event experience design.

• Lead and execute graphic design for marketing events and brand consistency. Create adaptable design templates and scalable layouts for multi-day events, both online and offline.

• Co-curate and manage a community of 1500+ artists and brands from across the country, facilitating project management and collaboration.

KRUNK
Mumbai, India

// 2019 - 2020 //

• Designed social media and digital marketing collaterals, and created design templates for India’s oldest events and booking agency for electronic music.

• Developed brand decks for event IPs and pitch proposals.

• Directed visual strategies and album art for independent artists and musicians.

• Gained management experience as an artist liaison in high-pressure events, international tours, and with on-ground insights at major Indian music festivals, including Echoes of Earth, Supersonic, and Bass Camp.

Pan-India & Germany

// 2019 - Present //

• Delivered visual communication and campaign design for design studios, retail brands, music agencies, and independent cultural marketplaces, developing social media templates, logo design, brand decks, graphics, and marketing collaterals (digital & print) from concept to execution.

• Led visual storytelling and community-driven branding initiatives while coordinating cross-functional collaboration across marketing, PR, and event production.